A51 has Partnered with Wasserman + Partners Advertising to Develop a Website for ICBC's Drive Smart Campaign

August 1, 2011 — A51 was involved in developing the online functionality for the ‘drive smart’ campaign for Vancouver–based insurance company, ICBC (The Insurance Corporation of British Columbia), in partnership with Wasserman + Partners Advertising. Wasserman + Partners Advertising took reigns of the design and marketing for the campaign, while A51 was sanctioned to develop ICBC’s drive smart web site.

ICBC’s drive smart campaign is an initiative designed to support safe and courteous driving habits, encouraging drivers to thank others with a wave when they are shown driver courtesy. Drivers are asked to log onto the ICBC drive smart site, and share a wave they have either given or received, including details, and their location. Sharing a wave online, enters the driver into a contest for a grand prize of a 2012 Fiat 500.

A51’s specific role on the development side, was to create a location–integrated web application using Google maps. Users can enter any address in the province of British Columbia and the location and name of their 'wave' will be displayed on the Google map. Waves can then be viewed either in map or satellite view, the user can zoom in or out, and can drag–and–drop the map to move the view in a different direction.

About ICBC

The Insurance Corporation of British Columbia (ICBC), a Vancouver–based insurance company, is a provincial Crown corporation, established in 1973, to provide universal auto insurance to B.C. Motorists. ICBC is also responsible for driver licensing, and vehicle licensing and registration.

ICBC’s drive smart campaign has been designed to support safe and courteous driving habits, encouraging drivers to thank others with a wave when shown driver courtesy. Drivers who share a wave they have either given or received, are entered into a contest for a grand prize of a 2012 Fiat 500. http://www.icbcdrivesmart.ca

About Wasserman + Partners Advertising

Wasserman + Partners Advertising is a fully integrated, creative advertising agency, led by President Alvin Wasserman, and based in Vancouver, British Columbia. They pride themselves on being a locally–owned and operated company. http://www.wasserman-partners.com

About A51

A51 Integrated is a boutique design and development agency from Toronto, Canada, focused on immersive casual gaming and supporting products including web development and social media marketing. A51 takes pride in creating quality, accountable digital experiences and establishing and maintaining strong, transparent relationships with their clients.

Media Contact

Sue Timmins
Director of Operations, A51 Integrated
107 Atlantic Avenue, Suite 305
Toronto, Ontario M6K 1Y2
416-703-2300 ext.224
stimmins@a51integrated.com