A51 Selected to Redesign Brand Concepts Company Website

June 1, 2011 — A51 is proud to present the completely redesigned website for Canadian beverageware company, Brand Concepts, highlighting the company’s unique product offerings and in particular, their specialty in Sahm TasteDesign®. The site’s primary focus is to showcase the many successful projects completed by the Brand Concepts team, and to generate an impactful, yet informative, first impression for prospective and existing clients.

Lead designer for A51, Steve Schoger, describes the site as having a, “somewhat modern, yet retro feel that we believe suits the beverageware industry well. I think we've been successful in presenting the photography in a meaningful and unique way that adds to the overall user experience.”

A51 was also responsible for rewriting the website copy, paying close attention to keywords and search engine optimization (SEO) best practices, and coming up with a creative and engaging tag line that would best exemplify Brand Concept’s services.

On the technical side, each of the site’s tabs open up as a pop–up from the bottom navigation, so the user can always see the home page in the background. A51 designed a separate page for Brand Concepts’ past projects, which uses a cutting–edge 4–panel vertical scrolling interface built with jQuery, to add interest to the portfolio section. A pair of panels move in one direction while the other two move in the opposite direction. AJAX was used to ensure smooth page transitions.

Brand Concepts' redesigned website officially launched on June 1st, 2011. brandconcepts.com

About Brand Concepts

Brand Concepts creates and sources custom designed and decorated glassware for the North American beer, wine, spirits, and foodservice industry. They focus on Sahm TasteDesign®, a design principle that strives to enhance the taste and experience of their clients’ brands through their choice of glassware. brandconcepts.com

About A51

A51 Integrated is a boutique design and development agency from Toronto, Canada, focused on immersive casual gaming and supporting products including web development and social media marketing. A51 takes pride in creating quality, accountable digital experiences and establishing and maintaining strong, transparent relationships with their clients.

Media Contact

Sue Timmins
Director of Operations, A51 Integrated
107 Atlantic Avenue, Suite 305
Toronto, Ontario M6K 1Y2
416-703-2300 ext.224
stimmins@a51integrated.com