Business-to-Business e-Commerce Extranet in Development, for Panini America's Licensed Collectables

August 15, 2011 — Following the successful release of Panini America’s Business–to–Consumer (B2C) e–commerce store earlier this year, A51 Integrated has been contracted to deliver a Business–to–Business (B2B) e–commerce extranet that will be used as a transaction and reporting portal by the company’s retail customers. A51 was excited to have been chosen for this project, further extending the mutually–beneficial partnership that has developed through past design, development and social media initiatives with Panini America.

Similar to the B2C e–commerce store that was developed earlier this summer, the B2B extranet will help to simplify the sales process for Panini by providing distributed data exchanges with retail customers. While custom–built on its own Microsoft .NET MVC platform, the B2B extranet will inherit a similar creative to that of Panini’s B2C store to provide visual and functional consistency across Panini’s e–commerce properties. A51’s Lead Designer Steve Schoger, will again seek to deliver a neutral design that complements Panini’s diverse product lines in sports and entertainment.

Panini America’s B2B e-commerce extranet is scheduled to be released in 2012.

About Panini America

Panini is the world leader in officially licensed collectables and is the leading multi–national publisher of comics, children’s magazines and Manga. Panini America already holds a sports license for NBA, NFL and NHL trading cards. The Panini Group holds sticker and trading card licenses that include Walt Disney and Pixar, Harry Potter, NHL, NFL and FIFA World Cup, as well as Justin Bieber collectables. http://paniniamerica.net

About A51

A51 Integrated is a boutique design and development agency from Toronto, Canada, focused on immersive casual gaming and supporting products including web development and social media marketing. A51 takes pride in creating quality, accountable digital experiences and establishing and maintaining strong, transparent relationships with their clients.

Media Contact

Sue Timmins
Director of Operations, A51 Integrated
107 Atlantic Avenue, Suite 305
Toronto, Ontario M6K 1Y2
416-703-2300 ext.224
stimmins@a51integrated.com