Business-to-Consumer e-Commerce Store Designed and Developed for Panini America

August 1, 2011 —Panini America, the world’s largest manufacturer of branded sports and entertainment collectables, is now selling direct to the public through the new official business–to–consumer (B2C) e–commerce store store.paniniamerica.net, designed and developed by A51. The team at A51 was excited to further extend the mutually–beneficial partnership that has evolved through past design, development, and social media initiatives with Panini America’s Adrenalyn XL websites.

The new B2C e–commerce store is a one–stop–shop for Panini America’s licensed and original collectables. Panini owns exclusive licenses with Disney, Justin Bieber, Michael Jackson, and more than 600 global licenses with other sports and entertainment properties. Panini America is the only company in the world that manufactures fully licensed trading cards and stickers for the NFL, NFL Players Association, NHL, NHL Players Association, NBA, MLB Players Association, and FIFA World Cup.

Built on the Magento Professional platform, the online store was designed with a strong focus on e-commerce best practices, to provide users with intuitive navigation and an effortless online shopping experience. Along with the standard built–in functionality of Magento, A51 developed a customized module employing a Microsoft .NET Windows Communication Foundation service. The module facilitates bi–directional communication between the Magento store and Panini’s inventory and accounting system.

A51 Integrated’s Lead Designer Steve Schoger, sought to deliver a neutral design that would accommodate Panini’s diverse product lines in sports and entertainment. Neutral colours were adopted to unify Panini’s distinct products, and to promote reliability and instill trust in Panini’s store.

Since the B2C website’s release in May, 2011, Panini’s online sales have increased on average, threefold, with thousands of dollars in monthly transactions flowing through the e–commerce store. Following the success of Panini America’s B2C e–commerce store, A51 has been contracted to develop a business–to–business (B2B) e–commerce extranet, due to be released in 2012.

About Adrenalyn XL

Adrenalyn XL is the official trading card game of the NBA and NFL. Based on the the popular boardgames, the online game offers a fast–paced, real–time, multi–player experience, including an interactive forum and a platform for online card trading. Experience Adrenalyn XL online at paniniadrenalyn.com.

About Panini America

Panini is the world leader in officially licensed collectables and is the leading multi–national publisher of comics, children’s magazines and Manga. Panini America already holds a sports license for NBA, NFL and NHL trading cards. The Panini Group holds sticker and trading card licenses that include Walt Disney and Pixar, Harry Potter, NHL, NFL and FIFA World Cup, as well as Justin Bieber collectables. paniniamerica.net

About A51

A51 Integrated is a boutique design and development agency from Toronto, Canada, focused on immersive casual gaming and supporting products including web development and social media marketing. A51 takes pride in creating quality, accountable digital experiences and establishing and maintaining strong, transparent relationships with their clients.

Media Contact

Sue Timmins
Director of Operations, A51 Integrated
107 Atlantic Avenue, Suite 305
Toronto, Ontario M6K 1Y2
416-703-2300 ext.224
stimmins@a51integrated.com