About Us

Relationship

We value our clients and strive to build long lasting relationships. You and your team have an understanding of the project’s complexities that is simply unattainable by outsiders. Your commitment to communicate this knowledge and our commitment to execute your needs in a timely and flawless manner will ultimately determine the success of the project as a whole and establish a true partnership.

Project Analysis and Strategic Planning

Project Analysis and Strategic Planning, focuses the team’s efforts on developing a complete strategy and marketing plan tailored to your firm’s unique goals. In addition to standard practices, our intent is to delve deeper into the target demographic and develop a unique and sustainable strategy utilizing traditional, interactive, and Social Media tools based on current technological possibilities and trends.

Creative Concept Development

A51 translates strategy into a tangible format. Specific deliverables from this stage include architecture, content flow, user case scenarios, sound design, animation concepts, etc. In collaboration with your firm’s marketing and sales resources, a series of concepts will be presented for discussion. Finally a complete Design Document is established to be used as a blue–print for the project.

Design the Solution

The creative design stage begins by applying the Creative Concept into a series of design layouts for the project. Contingent on the project type, attention is focused on the user and data flow, impact and readability, potential to inform, and simplifying the message. An ever present concept is that of ensuring a desirable user experience. When required, mobile templates, sound, illustration, and photography are created or sourced.

Production and Development

The Production and Development phase, is determined by the thoroughness of the previous stages. With well–defined goals and a detailed work plan, this stage can often be the simplest in the entire process. At various points along the timeline, elements will be released for review and dialogue will remain open to ensure expectations are met and hurdles are smoothly overcome. Unit testing will also form part of this stage to ensure stability with each successive component.

By default, best practices to ensure SEO, standards compliancy, browser compatibility, page load speed, and scalability are followed.

Maintain

Recurring follow–up tasks and post–implementation support services must be established to ensure that the project continues to meet the goals set out initially and adheres to the standards established, while maintaining integrity during extreme usage situations. Tracking analytics is an ongoing process and correlates to sales and marketing efforts.

Finally, a complete Maintenance/Expansion Plan is developed and adhered to whenever changes and additions need to be processed. Additional features can be added and new functionality can be defined to further expand on what has been developed using the stable core engine.