A digital implementation of trading cards
Panini produced a sports card trading game titled AdrenalynXL with licensed versions for major sports leagues including the NBA, NFL, and NHL. Sold in large retailers throughout North America and Europe, the low cost collectors cards appeal to fans and hobbyists alike. Recognizing the future of the industry is shifting online, a version of each sports game needed to be developed not only to promote and sell the product online, but to extend it.
We had 5 weeks
Panini approached us to create a digital version of their AdrenalynXL trading card products. They already had the NBA version built by a firm in China, however it failed to meet basic functional requirements. A national TV campaign had been created promoting a contest with Kobe Bryant and a media buy had already been placed. Panini needed to get the game in working order before the campaign started and to meet customer’s expectations.