BackSpin

Client

BackSpin is robust platform designed for video professionals to easily measure user engagement. Using a combination of quantitative and qualitative techniques, producers can refine their work based on data. It’s the focus group for the modern broadcasting.

In the nearly two decades of working with the Film and Television industry, we had been asked by many clients to provide a solution for their video management needs. Video online is still in it’s infancy, and in the pre–YouTube days, it was the most cumbersome media to deal with. Huge file sizes and proprietary codecs posed huge challenges for anyone wanting to develop online and cloud based video systems.

By 2011, we had devised a way to easily upload large video files, have them automatically transcoded, and deliver them efficiently from the cloud to desktop and mobile devices.

Qualitative and quantitative metrics

Predicting how your video will perform is challenging. Whether it’s an 30 second ad or a half hour TV show, knowing how the audience engages with your content in critical. BackSpin allows the producer to distribute your work to a select number of viewers and measures their interactions giving the production team unique insights into user behaviour.